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‘Taylor Swift’ Mascara Ad Campaign Banned!

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American country pop singer, Taylor Swift’s ad campaign Cover Girl NatureLuxe mascara advertisement been banned for excessive Photo shopping has by the The National Advertising Division of the Council of Better Business Bureaus Claims (NAD) in the States, has said that they were concerned because the ad implied that consumers who used the mascara would get,

“lashes like those depicted in the advertisement.”

They questioned whether the statements made in the ad which read:

“2X more volume” and “20% lighter vs. the most expensive mascara” were valid claims and determined that “the lashes depicted in the photograph” were not “achieved solely by using CoverGirl NatureLuxe Mousse Mascara, without post-production enhancement,” due to the disclaimer beneath the photograph in the ad which read: “lashes enhanced in post production.” NAD says, “It is well-established that product demonstrations in advertisements must be truthful and accurate and cannot be enhanced.” In response, Proctor and Gamble, which manufactures the mascara, advised NAD it had “permanently discontinued all of the challenged claims and the photograph in its advertisement.”

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